Privacy Policy

Updated on 6/27/2016 

At ViaCord we are sensitive to the private nature of the personal information you provide to us over the Internet. To address any privacy concerns that you may have, we want you to know the type of information that is collected by ViaCord and how we use collected information.

Your Consent to This Privacy Policy 

Please read our Privacy Policy carefully for a description of how we treat your personal information, as well as the steps we take to protect your privacy. By using this web site or our mobile applications, you signify that you consent to our use of information collected on this web site and/or mobile applications in accordance with the terms of this Privacy Policy. If you do not agree with any term in this Privacy Policy, please do not provide any personal information on this site or our applications. However if you choose not to provide personal information, you may not be able to take advantage of all the features on this site or your mobile device, such as requesting additional information, e-mailing us, or enrolling online.

The Information We Collect

When you visit our site or applications, you will have the opportunity to provide personal information to enable you to take advantage of the many features and services that we offer, such as requesting additional information or enrolling online.

We collect information in the following ways:

Information you give us about yourself.  This data may include information that could reasonably be used to identify you personally, such as your name, street address, telephone number, credit card information, screen name, email address, or any other personally identifiable information. Please be assured that unless you volunteer to submit this information yourself, we will not collect any information from your visits to our site by which you could be identified personally. Lastly, ViaCord may send you service-related emails (e.g., account verification, changes/updates to features of the MyAccount, technical and security notices). Note that you may not opt out of service-related emails. 

Information you give us about others.  We may also collect personal information from you about a third party. For instance, if you refer a friend to ViaCord or purchase ViaCord's service as a gift for someone else, we will ask for contact information for this person. Please note that we will use such information about a third party only for the purpose for which it was provided (e.g., follow-up with the referred person).

Information we get from your use of our website or mobile applications.  In addition to information that you submit voluntarily, we also collect some information automatically to help us monitor use and measure performance. For example, during your visit, we may automatically collect and temporarily store information about your device type, browser type, operating system, IP address, the domain and host from which you access the Internet, the date and time you arrived at our site, how long you spent on the site, and the pages that you visited. This information helps us improve and customize our web site and mobile applications in favor of our customers. We may use standard Internet technology, such as cookies, web beacons and other similar technologies, to track your use of our site or applications. We also may include web beacons in advertisements or email messages to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer and to measure the overall effectiveness of our online advertising, content, programming or other activities. Please be assured that this information will be used and analyzed only in the aggregate and will not be used to identify any individual visitor unless you voluntarily submit personal information during your visit.


·      Cookies.  A cookie is a small piece of information that tells a website you have visited there before.  ViaCord sends a small piece of information (the cookie) to your web browser.  With your permission, the cookie is stored on your computer’s hard drive, taking up less than 100 bytes of disk space.  The cookie acts like an identity card every time you visit the ViaCord web site.  ViaCord cannot read cookies set by other sites.   Cookies also allow ViaCord to customize the pages you visit based on previous pages that you’ve visited.  Cookies help us help you.  We learn what is important to our visitors.  This allows us to focus our efforts on the information you need. 


·      Cookies Disabled.  Much of ViaCord can be accessed with cookies disabled.  However, your visit will be significantly enhanced if cookies are enabled.  As time goes on, more and more pages on our site will have the capability to be personalized, which will depend on the existence of a ViaCord cookie.  You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.  Please see the “Help” menu for your browser.  If you want to learn more about cookies, Cookie Central is an excellent resource.


·      Web Beacons. Web beacons (also known as clear gifs, pixel tags or web bugs) are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users or to access cookies. Unlike cookies which are stored on the user's device, web beacons are embedded invisibly on the web pages (or in email) and are about the size of the period at the end of this sentence. Web beacons may be used to deliver or communicate with cookies, to count users who have visited certain pages and to understand usage patterns. We also may receive an anonymous identification number if you come to our site from an online advertisement displayed on a third-party website. Third parties may use anonymous information about your visits to our site and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you. 

·         Log File Information. Log file information is automatically reported by your browser each time you make a request to access (i.e., visit) a web page. It can also be provided when the content of the website is downloaded to your browser or device. When you use the ViaCord website, ViaCord’s servers automatically record certain log file information, including your web request, Internet Protocol (“IP”) address, browser type, referring/exit pages and URLs, number of clicks and how you interact with links on ViaCord’s website, domain names, landing pages, pages viewed, and other such information. 


·      Device Identifiers. When you use a mobile device like a tablet or phone to access ViaCord’s website, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by ViaCord. A device identifier may deliver information to ViaCord or to a third party partner about how you browse and use the website. Some features of the website may not function properly if use or availability of device identifiers is impaired or disabled.


·        Metadata. Metadata is usually technical data that is associated with User Content. For example, Metadata can describe how, when and by whom a piece of User Content was collected and how that content is formatted.

Information we get from other sources. We may also periodically obtain both personal and non-personal information about you from other business partners, contractors, and other third parties and add it to our account information or other information we have collected. Examples of information that we may receive include: updated delivery and address information and demographic information.

How We Use the Information We Collect

In general. We may use information that we collect about you to:  

  • to deliver the products and services that you have requested and/or purchased for yourself or a  friend ;  
  • help you efficiently access your information after you sign in;
  • manage your account and provide you with customer support;   
  • perform research and analysis about your use of, or interest in, our products, services, or content;
  • provide, improve, test, and monitor the effectiveness of ViaCord’s website;
  • monitor metrics such as total number of visitors, traffic, and demographic patterns;
  • diagnose or fix technology problems;
  • share information you have voluntarily provided about yourself through our  share your story program and/or public comments you’ve made to us in a social forum, like Facebook;
  • communicate with you by email, postal mail, telephone and/or mobile devices about products or services that may be of interest to you;
  • develop and display content and advertising tailored to your interests on our site and other sites;
  • verify your eligibility and deliver prizes in connection with contests and sweepstakes;
  • enforce our  Terms of Service ;
  • manage our business; and
  • perform functions as otherwise described to you at the time of collection.

As a general rule, we will not disclose your personal information to an unrelated third party for any purpose not related to the services noted here without first getting your express consent. However, there are a few exceptions;

Referrals & Gift Purchases: If you received a gift or were referred to ViaCord, and you choose to enroll, we will share that fact with the person who made the referral or purchased your gift package. We will not give that person any other information about you or your use of our services.

Business Partners & Service Providers: We may share your personal information with our business partners and business providers that perform certain services on our behalf. These services may include fulfilling orders, printing and mailing physical communications, processing credit card payments, providing customer service and marketing assistance, performing business and sales analysis, supporting our website functionality and data and technology infrastructure, and supporting contests, sweepstakes, surveys and other features offered. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purpose. For example;


·     ViaCord will notify your OB and your hospital that you will be preserving your newborn's cord blood with ViaCord.


·     ViaCord will provide your mailing address to our collection kit distributor.


·     We will share some of your contact information with our courier service to facilitate the pick-up and drop-off of your cord blood unit.


·     In order to communicate with you via e-mail, ViaCord will provide your e-mail address to our email software provider.

Advertising Partners: We may share such information with third parties to develop and deliver targeted advertising on our websites and on websites of third parties. We may combine non-personal and personal information we collect with additional information collected from other sources. ViaCord uses Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, may show ViaCord ads on sites across the Internet. ViaCord and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on past visits to our website or mobile applications. Visit Google’s ad settings to manage your Google preferences. ViaCord also advertises on Facebook using the information they already have about you, such as email address. Visit Facebook to learn more about Facebook advertising and social context, including the relevant settings and controls available to you. For a resource to opt-out of cookies that may be set by third party data networks or advertising partners, go to or

Use of Social Plug-ins. When you use social networking platforms and plugins on our websites or applications, you share your information with them and their privacy policy applies to their collection, use, and disclosure of such information.

In addition, in certain limited circumstances, ViaCord may be legally compelled to release your personal information in response to a court order, subpoena, search warrant, law or regulation. In the event that we are compelled to disclose personal and/or health-related personal information to a third party, we will notify affected users unless doing so would violate the law or court order. ViaCord reserves the right to cooperate with law enforcement authorities, and to use or disclose personal information to the extent necessary to investigate any attempt to misuse this site or to harm other site users.

A Special Caution about Email
When using our site you will have the opportunity to exchange email with us. You may also email information about our services to a friend. Before you do any of these things, please be aware of the limits on the confidentiality of computer forms and email: 

Information you exchange with us using these methods may not be secure.  

Any information that you create or receive on your employer's computer or through your employer's network may be the legal property of your employer. Your employer may review and save this information or turn it over in response to a legal subpoena. Keep in mind that if you email an article found on our website about a disease or condition to a friend who receives email at a work address, you could be revealing sensitive information about your friend's medical condition or health interests to that friend's employer. We urge you to use your best judgment whenever you communicate with email.

Links to Other Sites

Our website and applications may contain links to other websites. If you choose to click on a third party link, you will be directed to that third party’s website. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

Our Policy Toward Children

Our website and applications are not directed to children under the age of 13. We do not knowingly collect personally identifiable information from children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at

Changing Your Personal Information

We want to be sure to keep the contact information that you provide to our site and applications is accurate and up-to-date. You also have the right to request that we delete this contact information if you choose not to enroll and no longer wish to be contacted.

To make changes to your personal or contact information, or to request that we delete the information that you have provided to us, please send an email to or write to us at:

Attn: Customer Service 
930 Winter Street
Suite 2500
Waltham, MA 02451

Changes in Our Privacy Policy

We may change this Privacy Policy from time to time. We will post any changes here, so be sure to check back periodically. Please be assured that if the Privacy Policy changes in the future, we will not use the personal information you have submitted to us in a manner that is inconsistent with this version of the Privacy Policy without your prior affirmative consent.

Privacy Policy